Today, the smartphones have become a necessity of everyday life. People reach out to their handsets before even checking on their desktops. It has become a common phenomenon for people to search online for their required stuff via Smartphones. Be it from any age groups or from any walk of life, people rely on their […]
Today, the smartphones have become a necessity of everyday life. People reach out to their handsets before even checking on their desktops. It has become a common phenomenon for people to search online for their required stuff via Smartphones. Be it from any age groups or from any walk of life, people rely on their mobiles more than on physical searching. In fact, as per the recent study of IAB, “70% of customers are now welcoming the feature of receiving ads on their mobile phones”.
With Smartphones becoming the preferred medium of information consumption, shopping and communication; companies around the globe are recognizing the potentiality of advertisement via mobiles. In fact, most of the top brands like Samsung, TATA, L’Oreal and Panasonic, have already included mobile video advertising into their business strategy.
With mobile becoming the central screen for today’s users, the digital face of advertising has also changed over the years. And with the growing demand of these handheld devices, PC’s and laptops have taken a setback. This has resulted in the massive upliftment of mobile advertising.
A well-planned mobile marketing strategy can help businesses utilize the full power of mobile while making deeper connections with their consumers, both existing and new. With the growing technological advancement, mobile advertising ecosystem has also evolved. It is providing more access to brands in understanding their target audiences and their behavioral pattern.
Let’s have a look on some features & benefits that explain why mobile video advertising is nowhere near to settle down-
Fraud and spam-free ad campaigns
Today’s mobile users have complex sets of preferences and low attention spans! If one app isn’t satisfying their need, it is most likely to get uninstalled and there will quickly move to another idea that catches their fancy and needs. As advertisers, you should be aware of how critical this is. An exact data insight knowing who your target audiences are and what are their preferences; is the real-time marketing task. Data is the most precious oil on which a successful business campaign runs. For a data secured ads and fraud-free service, as an advertiser, you can also try moLotus mobile video messaging platform. Moreover, its real-time tracker helps analyze the ad performances without any manual labor.
Maximum customer engagement
The advancement in mobile technology is empowering advertisers towards better customer engagement. This has also helped them grow their customer base even on a low-budget. The mobile video customer engagement platform like moLotus is the best example to state here. Its personalized rich multimedia messages reach to the user’s mobile inbox directly without costing anything to them. It’s “no app- no data” required interactive messages can be viewed anytime without using any app or internet and its attractive content consists text, voice, video, images, links and multiple response options for better brand-customer interaction.