According to a census, 95% of business startups in one year fail. Failing is pretty normal. The primary reason that feeds this practice is not paying attention to basics. If you are selling a product and not a service, there are certain things you need to provide adequate care. One of these things that matters […]
According to a census, 95% of business startups in one year fail. Failing is pretty normal. The primary reason that feeds this practice is not paying attention to basics. If you are selling a product and not a service, there are certain things you need to provide adequate care. One of these things that matters the most is your product’s packaging.
Your product’s packaging is the front-end of what you are trying to sell. The packaging is what your customer will judge your product. Imagine a customer roaming around in a supermarket with a trolley. This person undoubtedly will not have enough time to go through all that you have got written on the packaging. The only way your packaging can affect your customer is by visually attracting them. Because of the lack of time, they do not prefer reading the details. They prefer just giving it a look and see if your product looks sleek enough from the outside, they will drop it in their trolley.
This theory works more if the product is something like a lipstick. All the customers care about is how elegantly is packed. 80% of the times, it is eye-catching packaging that convinces a customer to buy; no one goes into the quality of the color. Hence, packaging holds vital importance.
Secondly, packaging in lipsticks are also vital because it is not just a pack, it is an experience. Unlike other products, a complete image is dependent on its packaging. A colored stick itself holds no value if seen apart from its design. It is the print design that gives it a silky, glossy look and prompts customers to open it and check it out. Printing defines how do you want to portray your product and different product images attract different types of customers.
The topnotch brands of lipsticks give extreme attention to their lipstick packaging. It is highly unlikely that any of their products come in a packaging that is not classy and attractive. However, who decides what lipstick boxes should be categorized as classy and what is not? Sharp, chic designs might attract some people, but others might prefer simplicity. Not everyone can like one type of packaging.
This is where custom lipstick packaging comes into action. Get attracted to one type of designs; there is an idea of custom packaging. Same lipstick products by the same company can be packed in packages which are designed just like you want to. Custom packaging has all the advantages good lipstick has along with a few more.
When you get a product, especially a lipstick that is packed explicitly in a packaging that you want, you will be personally attached to it. You will prefer that lipstick over all others and can never forget it anywhere because it will always be on your mind. A simple reason for that is the fact that it looks how you wanted it to look. You have your likeness attached to it.
However, if you are someone who makes lipsticks, providing customers with personalized packaging will emotionally attach them to the lipstick and indirectly to your brand. When they get a lipstick that looks exactly how they wanted it to look, they will attract others to prefer you over other competitors you have in the market. All in all, customized packaging gives you a significant edge over other brands.
Furthermore, if you provide a lipstick that is packed as your customer wanted it to be packed, you will reduce the chances of customers not liking the packaging to zero. Because the lipstick they are willing to buy will be packed according to their preferences, there is no chance that they do not like it. And if they want it, they are indeed coming back to you again.