Communication (from Latin commūnicāre, meaning “to share”) is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: The formation of communicative motivation or reason.
It was in the summer of 2014 that I first decided to study and live abroad. I wanted a taste of the outside world and figured that I needed to make the most out of my youth. ..
How can Integrated Marketing Communications help me, the small business owner? Integrated Marketing Communication is essential to small business owners because they, ..
As you begin, or refine, your marketing and marketing communications planning for the coming year, you’re probably a little uneasy about whether you’re ..
Successful businesses today must be extremely aware of their marketing communications. Reaching your customers is the most important step in growing your business, ..
With another new year approaching, you’re probably even more concerned than usual – because of the sluggish economic growth, turbulent financial markets, ..
No business can sustain and grow without an effective communication system in place. Efficient communication within the organization and with the external public ..
Every day, companies all across America are trying to accomplish the same thing to improve their businesses. Whether you’re a typical “Mom and Pop” ..